The Poppy Shop is the online shop for The Royal British Legion. This means all purchases made from the Poppy Shop help to fund the work of the Legion, providing lifelong support for the Armed Forces community – serving men and women, veterans, and their families.
The Poppy Shop has an extensive range of products from iconic poppy jewelry and clothing to stationery and homeware and everything in between. There is something to suit everyone’s taste. They regularly introduce new products and ranges, all made for the Royal British Legion Poppy Shop. What’s more, 100% of the profits from every single purchase made at the Poppy Shop go directly to the Royal British Legion to help fund its valuable work. So enjoy browsing, feel good buying and please include a donation when you reach the checkout!
Poppy Products for Everyone


Get your shopping carts ready, here are the poppy products available the Poppy Shop so you can shop with a cause.
Poppy Jewellery
The Poppy Shop’s range of poppy jewelry is perfect for any occasion. Whether you’re looking for a small token of appreciation or something more personal, their selection of earrings, necklaces, bracelets and brooches are perfect. All of their poppy jewelry is handcrafted with care and is made to support a cause.
Poppy Clothing
The Poppy Shop has a wide variety of poppy clothing available for both men and women. Their clothes are comfortable yet stylish, making them perfect for everyday wear. They have t-shirts, jumpers, dresses, trousers and much more available in a range of sizes so that everyone can show their support in style!
Poppy Bags
A selection of Poppy Bags are perfect for any occasion! Whether you’re looking for a new handbag, shopper, or cosmetics bag, the Poppy Shop got just what you need. Be stylish with a heart.
Poppy Accessories
Looking for the perfect gift? The Poppy Shop‘s range of poppy accessories has something for everyone! From cufflinks and tie clips to keyrings and umbrellas, they’ve got you covered. And with prices that won’t have to break the bank!
Poppy Pins & Brooches
The Poppy Shop offers a wide range of poppy pins, brooches, and unique sports collectibles. With every purchase made, a portion of the proceeds goes towards supporting veterans and their families.
Why Support the Poppy Shop?


When you purchase from the Poppy Shop, you are not only getting a great product but you are also helping to support veterans and their families. The money they raise goes towards providing lifelong support to those who have served or are serving in the Armed Forces. This support includes help with finding employment, housing, financial advice, and much more. So by shopping with the Poppy Shop, you are directly helping veterans and their families receive the support they need.
The Poppy Shop is the perfect place to do your shopping this year and show your support for The Royal British Legion. With 100% of profits going towards supporting servicemen and women, veterans, and their families; you can shop guilt free knowing that your purchase is going towards a good cause. So take a look through their range today and find that perfect item for you or a loved one.