Rihanna, the billionaire music icon, has expanded her empire once again. Sportswear brand Puma announced a new collaboration with the multi-talented artist, marking her return to the company as a creative director. This move is set to bring her successful beauty and lingerie empires into new territory.
Rihanna and Puma’s Collaboration History
Rihanna first started working with Puma in 2014, taking on the role of creative director. During her tenure, she created exclusive sneakers and ready-to-wear lines, and staged several fashion shows. In 2017, Rihanna launched her cosmetics brand Fenty Beauty and also worked with Puma on a successful Fenty x Puma line.
New Partnership Details
Details about the new partnership between Rihanna and Puma remain unclear. However, Puma has teased the new collection on their website and social media accounts, writing “She’s back” alongside the Fenty and Puma logos. Consumers can sign up to receive information about Fenty x Puma releases on the Puma website.
Rihanna’s successful business ventures include Fenty Beauty, Fenty Skin, Savage X Fenty, and Fenty Fashion. In 2021, she became a billionaire largely because of the success of her two companies. Despite her hiatus from music, she released a new song for the Black Panther: Wakanda Forever soundtrack in 2022 and recently headlined the Super Bowl halftime show. Rihanna has also revealed that she is working on new music and hopes to release a new album this year. In May 2022, she had a child with her boyfriend, A$AP Rocky, and recently announced during her halftime show that she is pregnant with her second.
What’s More To Expect
Rihanna’s return to Puma has not only created buzz within the fashion industry but also among her loyal fan base. With her undeniable talent and entrepreneurial spirit, it’s no surprise that she continues to thrive in various industries. Her ability to successfully launch multiple business ventures while still pursuing her passion for music and acting is a testament to her unwavering determination and drive.
As fans eagerly await the release of the Fenty x Puma line, one thing is for certain: Rihanna’s influence in the fashion and beauty industry is here to stay. Her inclusive approach to fashion and beauty, as seen in Savage X Fenty and Fenty Beauty, has been applauded by many, and we can’t wait to see what she has in store for the Fenty x Puma line.
As Rihanna’s empire continues to expand, she serves as a source of inspiration to many, especially young girls and women of color. Her success story is a reminder that with hard work and determination, anything is possible. We look forward to seeing what else Rihanna has in store for us in the coming years.