MyProtein is a British supplements company that has become one of the cheapest and highest-quality supplement brands in the world. Founded in 2004, MyProtein now ships to over 100 countries, and they continue to grow at an alarming rate. So, what makes MyProtein so special? And how have they been able to keep their prices so low? In this article, we will explore these questions and more.
MyProtein’s success can be attributed to a few key factors. Firstly, they produce their own products in-house. This allows them to cut out the middleman and keep costs low. Think about it – when you buy from a big-name supplement company, that company has to mark up the price to cover their costs (ingredients, production, shipping, etc.), as well as make a profit. MyProtein doesn’t have these same constraints, so they can sell their products for cheaper.
Secondly, MyProtein uses a Direct-to-Consumer (DTC) business model. This means that they sell their products directly to consumers through their website and stores, instead of going through retailers. This allows them to keep their prices low while still providing a high-quality product. By cutting out the middleman, MyProtein is able to pass on the savings to the consumer.
Another reason MyProtein is able to keep their prices down is that they produce large quantities of their products. They are able to do this because they have their own manufacturing facilities. This allows them to get economies of scale and produce a lot of products for relatively little cost. A youtube channel named Stoltman Brothers actually created a video showing how their products are made in their factory.
On the business side, MyProtein is also able to keep their prices low because they are a private company. They don’t have to answer to shareholders or Wall Street, so they can make decisions that are in the best interest of their customers, not investors. This is a rarity in the business world, and it allows MyProtein to put its customers first.
Another big reason MyProtein is so popular is that they offer a wide range of products. They have everything from protein powders to pre-workouts to vitamins and minerals. This allows them to appeal to a wide range of customers, which helps them generate more sales. You don’t have to worry about going to a bunch of different stores to find all the supplements you need – MyProtein has everything you need in one place.
MyProtein offers great customer service and they stand by their products. They are very active on social media and are always quick to respond to customer queries. That made them build a strong brand that people trust, people know they are getting a high-quality product, at a good cost and a contact in case of a problem.
They also offer a great loyalty program, where you can earn points for every purchase you make. These points can then be used to get discounts on future purchases, another great way to get returning customers, and for the customers to save on their feature purchases, a win-win!
All in all, there are many reasons why MyProtein is so popular. They offer high-quality products at a fraction of the price of their competitors. They also have great customer service and they stand by their products. If you’re looking for a great supplement brand, then MyProtein is definitely worth checking out! Thanks for reading.